Poolhouse Design Co.
When Christy Jones, an amazing exterior designer and founder of Poolhouse Design Co, came to Hang Ten Creative Agency, she was ready to elevate her brand. She had previously built her own logo, but was ready to take it to the next level and start attracting aligned clients through a brand and website that would convert to luxury projects.
We were able to build off of what she started and take her vision to the next level. Christy’s attention to detail, and level of service is unmatched, so it was only fitting that her brand and website look and felt the same! She offers her clients “Laidback Luxury”, so we pulled that vibe throughout her OWN visual assets. For her to book luxury clients, she needed a luxury brand to set the tone.
The Poolhouse logo and visual elements are inspired by that high-end, cabana striped, hand-sketched elements, that only a detail-oriented exterior designer can scratch up! Her brand voice is equal parts “relax.. we got this” and “come on in, the water’s fine!”
Once we solidified her brand voice, we were able to build out a website that truly look and felt like the brand Christy had been building all along. It creates the expectation of the laidback luxury experience by using Christy’s stunning brand photos and portfolio projects, hard-line stripes and sketched hand-drawn elements.
Not only were we able to work with Christy on her website, we were also able to help her with the backend of her business functions. We worked with her to set up her Honeybook CRM integration making it easier for her clients to book and confidently swipe their cards, knowing they made the best decision for their outdoor oasis!
Thank you Christy for trusting Hang Ten with the Poolhouse Design Co. brand, website and overall business! You truly create one-of-a-kind, unique and stunning spaces. We are so happy you now have a digital space that meets the standard of the services you offer!
