
Gemmies
Allison Guimard came to Hang Ten Creative Agency with a product and a dream. She had always been the unofficial stylist of the friend group, and found herself stacking jewelry and styling outfits for her friends. Diamonds were her LOVE LANGUAGE, but there had to be a way to share this with the masses! This is where she got the brilliant idea to create Gemmies, a lab-grown stackable diamond jewelry company where women could customize and stack to their hearts content!
We knew this brand had to be for the girls girl! The woman who wanted to splurge on HERSELF, and treat her friends, daughters and inner circle right along with her. This brand had to exude approachable luxury and friendship, and that’s exactly what we were able to accomplish through the Gemmies brand!
Next, came the Gemmies social media pages. This brand could NOT just live on a Google drive, it had to SHINE like the jewelry it was on Instagram for all to see! We were able to work with Allison to curate a consistent and thoughtful social media presence and help with her launch strategy! We showed the behind the scenes of the building of a brand. And when it came to website LAUNCH DAY, we were READY with graphics and reels announcing the latest drops!
What really made the Gemmies socials shine, was the brand photography. We curated a photoshoot and content grab to get as much material as possible to showcase the Gemmies brand in its true, and beautiful light!
Thank you Allison for trusting Hang Ten Creative Agency with your dream! We absolutely love how the Gemmies brand turned out, and we can’t wait to see all of the launches to come!