Crossman Pilates

When Shannon Brodlieb, classical pilates instructor and founder of Crossman Pilates, came to Hang Ten Creative Agency, she was looking for a brand refresh for her current company. She already had a logo and a website, but she knew it was time to uplevel her brand, to attract the aligned clients she was ready to serve.

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We started off with her brand refresh. In a saturated sea of pop-up pilates studios, and get-hot-quick schemes, we knew Shannon offered a different level of quality. She offered a one-on-one, elite, classicly-trained pilates technique, that you just can’t find at the big box studios. Her clients weren’t focused on a high-intensity sweat sesh, they were looking to build longevity, power and beauty. This had to come across in the Crossman Pilates brand.

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In the logo elements, we were able to use a Pilates ring and a coil, sprouting beautiful leaves to showcase growth and strength.

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In the branded photos, we were able to overlay her custom brand photography to give her a photo-styling that exuded movement, transition, and power.

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It all came together on her website that showcases Shannon’s stunning and welcome studio, her amazing team and her wider array of services from duets to privates, that make her pilates studio one-of-a-kind in a sea of sameness.

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The Crossman Pilates project proves that even if thousands of other company’s do what you do, nobody does it exactly the way you do it. Shannon’s practice is unique and intentional, and as such, her brand and website should exude the same.

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Thank you Shannon for trusting us with the Crossman Pilates brand and business. We are so proud of what you’ve built, and we look forward to continually watching Crossman Pilates shine!

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